One of my most frequently asked questions is what size and ratio Etsy product listing photos should be. Sizing and ratio is very important when it comes to your Etsy product photos, so in this post I’ll be covering the best sizing for etsy, including these topics:
The ratio refers to how wide the image is compared to how tall it is (eg, 1:1, 5:4, 4:3, etc). You set your ratio when you crop your photo in your editing process either on your computer or your smartphone, or within your camera when you take the actual photo.
Size refers to how many pixels wide and how many pixels tall your photo is. This can be adjusted when editing, but needs to be at least a certain size when captured (more on that in moment).
So why do we even care about this?
The ratio is important for two reasons.
One, when someone searches Etsy, or views your shop, the “gallery images” that are meant to capture the attention of shoppers are a ratio of 4:3 (so slightly wider than they are tall). If the photos you upload aren’t a 4:3 ratio, you risk your product being cut off and not shown in its entirety. The search results are a crucial opportunity to capture the attention of shoppers, and with part of your product not even been seen, there’s a good chance you’ll be passed over.
Two, if your product photos in your product listings are all different ratios, that will produce unsightly spaces above and below, or on the sides, of some of your photos. The “container” for your product photos will fit the largest photo, so anything smaller will show space around it.
The size (pixels) of your photo is also important, as it affects the quality of your photo especially when viewed with the zoom tool. Your photos should be 2700px along the long edge. For the best size and quality with a 4:3 ratio, your photo would be 2700 pixels wide and 2025 pixels tall. This size is perfect for Etsy's recommendations, and will allow you optimize the image for web.
Ratio: Your ratio should be 4:3.*
This means your photo will be wider than it is tall. It's a perfect size for Etsy, as this is the ratio of the thumbnails that appear in the search and in your shop view - which means your entire photo will be shown and none of your product will be cut off.
*NOTE: It appears as of April 2022 that Etsy's thumbnails have reverted back to a 5:4 ratio on both web and mobile, but I have been in touch with Etsy and they are not changing their recommendation of 4:3 as of yet. Just be aware when uploading your images and verify that your product appears fully in the thumbnail at both a 4:3 and 5:4 ratio.
Size (in pixels): 2700px wide by 2025px tall
This maintains your 4:3 ratio and ensures your photo is large enough that it will still look great when viewed with the zoom tool.
Keep in mind - your customers need to see great, high quality photos in order to feel like they're making an informed purchase. That means that if you want customers to click on your listing when it pops up in the search, they need to be able to see the whole photo (and not have parts of it cut off due to incorrect ratio).
That also means that when they enlarge your photo and/or use the zoom tool, they need to see a sharp, crisp image that shows off the details of your product - not a pixelated, low quality photo that makes your product look low quality too.
IMPORTANT: You cannot enlarge your photos after they're taken. When the photo is captured by your camera it must already be larger than your finished image. To ensure your photos are captured at a large enough size, check your camera settings. If you are using an iPhone the native size of image captured isn’t changeable, but it is large enough at 4032 x 3024 px.
Watch my YouTube video on how to re-size your images in Photoshop and Lightroom
In order for web images to load quickly (so potential customers don't lose interest), your images should be a small enough file size to load quickly. A good rule of thumb is to for the images to be 1MB or less.
To ensure your images are 1MB or less, always save your images in jpeg and if you need it, you can reduce the quality of the jpeg down to 80% without losing quality.
It is a widely-held misconception that your images should be 72 dpi.
The dpi of an image has no impact whatsoever on a digital images. It doesn't impact the image's resolution, or it's file size. It's a metric that only applies to print media, and thus isn't even uploaded with your image to the web. So you don't need to worry about what the dpi is. 72 is fine. So is 300. So is 3000. It makes no difference to digital images.
Want to edit you photos quickly and effortlessly? Check out the Lightroom Presets here.
And there you have it! The complete low down on the best sizing for Etsy product photos. Have a question? Drop it below!
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