Lighting the the MOST important thing when it comes to product photography. Or any photography at all. Photography literally means “drawing with light” and an photograph is create based on the relationship of light with the items in the image. Without great lighting, your photo will have quality issues, colour issues, and the general overall aesthetic of your photo will be poor.
Lighting isn’t an easy thing to master but once you have a grasp on a set up that works for you, you’ll notice a world of difference. Seek out bright, natural light that is indirect – meaning it’s not direct sunbeams. Areas like the shade or near a bright window in your home are good places to start.
If you don’t have a suitable area for natural light, you may have to introduce artificial lights. Avoid using the built-in flash on your camera at all costs. It creates a bright foreground and a dark background in your image which is unsightly and looks unprofessional. Instead, purchase a simple tabletop lighting setup or softbox studio light kit for your setup, or if you have larger items opt for a speedlight (FYI though, only DSLR cameras can use these though). You can check out my recommendations for lighting and other equipment on my Amazon Influencer page here.
Styling your product photos is very important in drawing in the attention of your ideal customers, standing out in a sea of product images, growing your social media following, and being featured by influencers.
The key to good styling is keeping it simple and keeping it consistent with your brand. If your brand is all about being eco-friendly and that’s important to your ideal customer, you won’t want to use cheap plastic props like fake flowers. Customers are super savvy these days and they’ll see that inconsistency a mile away. A misstep like that can cost you sales and social media followers.
Choose one or two props that are consistent with your brand message and are a fit for your product. Be careful not to choose props that will overwhelm or take away from your product. Shoppers should be drawn to your product, not the props! Click here to read my blog post on where to find props for your photos.
When arranging your styled photos, keep your product front and center so it’s the star of the show. Arrange props so that they lead the eye toward your product by “pointing” them toward it or have them subtly interacting with your product.
Possibly even better than styled photos are lifestyle photos. Lifestyle photos actually show your product being used in-action in some way. Lifestyle photos create a strong connection between your product and your customers, making them envision your product in their life and making them more compelled to buy. Most product looks even better and more desirable when being shown in action.
Editing can be enough to make some handmade sellers just straight up say “nope, no editing for me thanks.” The programs can be confusing and knowing how to edit correctly can feel unachievable for makers. But, my friends, I am here to tell you right now that it is TOTALLY achievable.
The first thing to know about editing is that you only need to know a few of the tools. How to crop, how to adjust light and dark tones, and how to balance your colours are the main players you need to focus on. If you focus on just those tools, editing suddenly becomes a lot less overwhelming.
A quick note about editing programs: Make sure that your photo editing program enables you to embed a colour profile. Programs such as Photoshop and Lightroom, Affinity Photo, and Snapseed all embed color profiles. Programs like Pixlr do not.
When it comes to cropping, you should crop your product photos at a 5:4 ratio (for Etsy) or square (for your own website). Your photos should be 2000px at least along the long edge. Next, adjust your image tones. Using the levels adjustment, drag the sliders around until the tones are bright with appropriate amount of contrast. Be careful not to over-do it. Next, balance your colours using the color balance tool. Then, save your product photo (with an embedded color profile!) and you’re good to go!
Now that you know what you NEED to know, you’re ready to go out, learn, and conquer your DIY product photos! You’ll find loads of information about these topics here on my blog, in the free Facebook group, in my free webinar and trainings, and of course in my masterclasses and courses.
Got a question? Drop it in the comments!
Product Photography Quality Checklist
Looking for cheap or free tools for your DIY product photography? Check this post out! >> https://amytakespictures.com/5-free-or-cheap-tools-for-awesome-diy-product-photos/
You don’t have to have a fancy-schmancy camera to take great product photos. Read this! >> https://amytakespictures.com/diy-product-photos-smartphone/