Bold Company – Episode 17
featuring Brodie & Michelle
In this week’s episode of Bold Company I’m sitting down with Brodie and Michelle, the women behind Canadian slow fashion brand, Blondie Apparel.
Brodie and Michelle, with a background as small fashion retailer and fashion designer respectively, founded their company through a love of simple, uncomplicated fashion, small business, and supporting local.
As they outgrew their capacity to keep up with demand, they faced the challenge of outsourcing their manufacturing – a daunting task for them, who were firm on their commitment to remain 100% Canadian and wanted to maintain a connection to those who would go on to make the clothes for their cherished customers.
Listen in to hear how they evolved from handmaking all of their clothes, to finding the right manufacturers (after some missteps) to bring their pieces to life – all while navigating business partnership, a pandemic, and a fabric scarcity.