Taking a lot of product photos at once, whether you’re updating your listings or creating new ones, can be hugely time consuming, but in this post I’m going to give you some awesome timesaving tips for DIY product photography.
The key to quickly get those product photos ready for your listings is preparation.
The planning phase of the photoshoot is the most important in ensuring a quick workflow. Planning involves know exactly what photos of each product you need, gathering your props, setting up your shooting space, and double checking your equipment to make sure it’s in working order.
2. Take your photos sequentially
Once you’ve planned your photoshoot, including background, props, shot list, etc, and you’ve got your block of time set aside, it’s time to start taking those photos. You want to take your photos sequentially, ie, photograph all images of all product in one setup, before moving onto the next setup.
Example: You make jewelry. You’re going to take roughly the same images of each of your pieces for the sake of cohesiveness, right?
So what you’re going to do is set up the scene for the first shot (perhaps your main image), then shoot all of your product on that setup one after another. This should go fairly quickly. If you are going to take several shots on that background, do them now. For example, the product in it’s entirety, three different angles, one close up detail shot. Done. Next product.
Then, prepare your setup for the next shots (styled shots perhaps). Shoot them all at the same, simply swapping out the pieces.
And that is how to photograph a lot of photos in a short period of time.
That’s great! But what about editing them all? That’s gotta take forever right?
3. Edit for a quick workflow
Let’s take all of those main image photos you just took. They all have very similar tones, right? Same basic colours, same background, and in need of the same editing tweaks. You can edit the first photo in that set (adjust the tones and the colour balance), and then select all the photos in that set (by shift+clicking on the last photo in the set). Once you’ve selected all of the photos you want to apply the edit to, simply click the “Sync…” button below the Develop panel and click “Check All” to select all of the edits you want to copy to the others photo. Click “OK” and bam! All of those photos are now edited. Slick. Fast.
Also with Lightroom, you can very quickly export all of the photos you’ve just edited by making sure they’re all selected and then export them. At that time you can set the size you want them all to be. They’ll all be saved at once and ready to be uploaded to your shop.
Easy peasy lemon squeezy, right?
One of my most frequently asked questions is what size and ratio Etsy product listing photos should be. Sizing and ratio is very important when it comes to your Etsy product photos, so in this post I’ll be covering the best sizing for etsy, including these topics:
The ratio refers to how wide the image is compared to how tall it is (eg, 1:1, 5:4, 4:3, etc). You set your ratio when you crop your photo in your editing process either on your computer or your smartphone, or within your camera when you take the actual photo.
Size refers to how many pixels wide and how many pixels tall your photo is. This can be adjusted when editing, but needs to be at least a certain size when captured (more on that in moment).
So why do we even care about this?
The ratio is important for two reasons.
One, when someone searches Etsy, or views your shop, the “gallery images” that are meant to capture the attention of shoppers are a ratio of 4:3 (so slightly wider than they are tall). If the photos you upload aren’t a 4:3 ratio, you risk your product being cut off and not shown in its entirety. The search results are a crucial opportunity to capture the attention of shoppers, and with part of your product not even been seen, there’s a good chance you’ll be passed over.
Two, if your product photos in your product listings are all different ratios, that will produce unsightly spaces above and below, or on the sides, of some of your photos. The “container” for your product photos will fit the largest photo, so anything smaller will show space around it.
The size (pixels) of your photo is also important, as it affects the quality of your photo especially when viewed with the zoom tool. Your photos should be 2700px along the long edge. For the best size and quality with a 4:3 ratio, your photo would be 2700 pixels wide and 2025 pixels tall. This size is perfect for Etsy's recommendations, and will allow you optimize the image for web.
Ratio: Your ratio should be 4:3.*
This means your photo will be wider than it is tall. It's a perfect size for Etsy, as this is the ratio of the thumbnails that appear in the search and in your shop view - which means your entire photo will be shown and none of your product will be cut off.
*NOTE: It appears as of April 2022 that Etsy's thumbnails have reverted back to a 5:4 ratio on both web and mobile, but I have been in touch with Etsy and they are not changing their recommendation of 4:3 as of yet. Just be aware when uploading your images and verify that your product appears fully in the thumbnail at both a 4:3 and 5:4 ratio.
Size (in pixels): 2700px wide by 2025px tall
This maintains your 4:3 ratio and ensures your photo is large enough that it will still look great when viewed with the zoom tool.
Keep in mind - your customers need to see great, high quality photos in order to feel like they're making an informed purchase. That means that if you want customers to click on your listing when it pops up in the search, they need to be able to see the whole photo (and not have parts of it cut off due to incorrect ratio).
That also means that when they enlarge your photo and/or use the zoom tool, they need to see a sharp, crisp image that shows off the details of your product - not a pixelated, low quality photo that makes your product look low quality too.
IMPORTANT: You cannot enlarge your photos after they're taken. When the photo is captured by your camera it must already be larger than your finished image. To ensure your photos are captured at a large enough size, check your camera settings. If you are using an iPhone the native size of image captured isn’t changeable, but it is large enough at 4032 x 3024 px.
Watch my YouTube video on how to re-size your images in Photoshop and Lightroom
In order for web images to load quickly (so potential customers don't lose interest), your images should be a small enough file size to load quickly. A good rule of thumb is to for the images to be 1MB or less.
To ensure your images are 1MB or less, always save your images in jpeg and if you need it, you can reduce the quality of the jpeg down to 80% without losing quality.
It is a widely-held misconception that your images should be 72 dpi.
The dpi of an image has no impact whatsoever on a digital images. It doesn't impact the image's resolution, or it's file size. It's a metric that only applies to print media, and thus isn't even uploaded with your image to the web. So you don't need to worry about what the dpi is. 72 is fine. So is 300. So is 3000. It makes no difference to digital images.
Want to edit you photos quickly and effortlessly? Check out the Lightroom Presets here.
And there you have it! The complete low down on the best sizing for Etsy product photos. Have a question? Drop it below!
Editing your handmade product photos can be super frustrating, right? I mean there about a billion different tools, confusing terminology, and where do you even start? Photo editing programs are confusing with their oh so many different tools, and it can be extremely overwhelming to figure out just how to make your photo look awesome
But it really doesn't have to be. I’m about to give you three quick tips to make your
As a handmade seller DIYing your own product photos, you don't need to know all the things when it comes to photo editing. You just need to know a few, very important things. Once you master those things, editing is leaps and bounds faster, easier, and less stressful.
One of my students even used the word "exciting" once. Seriously!
Here are my top three photo editing tips that will help editing feel a little less stressful and a bit more enjoyable:
Using the Levels tool, increase the brightness of your photo until just before you start to lose detail in the highlights. In simple terms, drag the right slider toward the left just until you start seeing part of your photo have areas of solid white pixels - then move it back a fraction. That helps you make sure your photo is bright enough, but without losing important detail. Then, do the same with the darks by dragging the left slider toward the right until the darks are pronounced. In Photoshop you can find the Levels tool at Image > Adjustments > Levels...
When it comes to product photography, making sure your colours are accurate is reeeeally important. If your colours are off, that pink scarf you sell may look more like a peach or a coral. If your customer thinks they're buying a peach or coral scarf, but instead receive a pink scarf, they will not be happy. "Brace yourself for the bad review and/or returned product" kind of not happy.
There are several different ways to adjust the white balance (aka the thing that makes sure your colours are accurate), but the simplest is to use the colour balance tool (in Photoshop it's under Image > Adjustments > Color Balance...). Move the sliders around just a little at first and see the impact it makes on your colours. Adjust them until your product's colours look accurate.
Note: White balance as a whole can be complicated, especially when you use a white background as the background may appear a slightly different shade in each. This tip is help get you started in understanding colour balance, but you may very well want to learn more about how to adjust colour balance later.
This is perhaps one of the most important things to do when editing photos. If you've ever uploaded a photo to Etsy or your website and noticed the colours look different after uploading, that's because you don't have a colour profile embedded with your image.
Think of the embedded colour profile as a post-it note of sorts attached to your photo. When you upload your photo to a website (like Etsy), the website will read the post-it note and apply just the right colour to your photo. Without that post-it note, the website might just mess those colours up.
And there you have it! My top 3 tips for editing your handmade product photos. See, editing isn’t so scary after all!
For many handmade sellers, product photos are a real thorn in their side. Product photography can feel overwhelming, confusing, and frustrating. But it doesn’t have to be! If you master these three things, you’ll have gorgeous DIY product photos every time.
Lighting the the MOST important thing when it comes to product photography. Or any photography at all. Photography literally means “drawing with light” and an photograph is create based on the relationship of light with the items in the image. Without great lighting, your photo will have quality issues, colour issues, and the general overall aesthetic of your photo will be poor.
Lighting isn’t an easy thing to master but once you have a grasp on a set up that works for you, you’ll notice a world of difference. Seek out bright, natural light that is indirect - meaning it’s not direct sunbeams. Areas like the shade or near a bright window in your home are good places to start.
If you don’t have a suitable area for natural light, you may have to introduce artificial lights. Avoid using the built-in flash on your camera at all costs. It creates a bright foreground and a dark background in your image which is unsightly and looks unprofessional. Instead, purchase a simple tabletop lighting setup or softbox studio light kit for your setup, or if you have larger items opt for a speedlight (FYI though, only DSLR cameras can use these though). You can check out my recommendations for lighting and other equipment on my Amazon Influencer page here.
Styling your product photos is very important in drawing in the attention of your ideal customers, standing out in a sea of product images, growing your social media following, and being featured by influencers.
The key to good styling is keeping it simple and keeping it consistent with your brand. If your brand is all about being eco-friendly and that’s important to your ideal customer, you won’t want to use cheap plastic props like fake flowers. Customers are super savvy these days and they’ll see that inconsistency a mile away. A misstep like that can cost you sales and social media followers.
Choose one or two props that are consistent with your brand message and are a fit for your product. Be careful not to choose props that will overwhelm or take away from your product. Shoppers should be drawn to your product, not the props! Click here to read my blog post on where to find props for your photos.
When arranging your styled photos, keep your product front and center so it’s the star of the show. Arrange props so that they lead the eye toward your product by “pointing” them toward it or have them subtly interacting with your product.
Possibly even better than styled photos are lifestyle photos. Lifestyle photos actually show your product being used in-action in some way. Lifestyle photos create a strong connection between your product and your customers, making them envision your product in their life and making them more compelled to buy. Most product looks even better and more desirable when being shown in action.
Editing can be enough to make some handmade sellers just straight up say “nope, no editing for me thanks.” The programs can be confusing and knowing how to edit correctly can feel unachievable for makers. But, my friends, I am here to tell you right now that it is TOTALLY achievable.
The first thing to know about editing is that you only need to know a few of the tools. How to crop, how to adjust light and dark tones, and how to balance your colours are the main players you need to focus on. If you focus on just those tools, editing suddenly becomes a lot less overwhelming.
A quick note about editing programs: Make sure that your photo editing program enables you to embed a colour profile. Programs such as Photoshop and Lightroom, Affinity Photo, and Snapseed all embed color profiles. Programs like Pixlr do not.
When it comes to cropping, you should crop your product photos at a 5:4 ratio (for Etsy) or square (for your own website). Your photos should be 2000px at least along the long edge. Next, adjust your image tones. Using the levels adjustment, drag the sliders around until the tones are bright with appropriate amount of contrast. Be careful not to over-do it. Next, balance your colours using the color balance tool. Then, save your product photo (with an embedded color profile!) and you’re good to go!
Now that you know what you NEED to know, you’re ready to go out, learn, and conquer your DIY product photos! You’ll find loads of information about these topics here on my blog, in the free Facebook group, in my free webinar and trainings, and of course in my masterclasses and courses.
Got a question? Drop it in the comments!
Hey there handmade sellers!
Today’s topic is definitely one of my most FAQ. As we discussed in our previous blog post, it’s not enough to simply snap a photo and upload it to your shop. Editing must be done! But, the idea of editing product photos is super overwhelming to a lot of you, and knowing what program to use is just the first step in figuring it all out. So let’s get started, shall we?
The types of programs we’ll be discussing today are strictly for computers. For photo editing apps for smartphones, check out next week’s blog post.
The Best - Adobe Photoshop & Lightroom
I’m going to just start right off with the bee’s knees. Adobe Photoshop and Lightroom (they are two different programs, but you get both when you subscribe to the monthly photography package) are the industry standard when it comes to photo editing. Why? Because they are simply the best.
Photoshop and Lightroom do everything you will need (and more), they are effective, reliable, and there have been a vast amount of tutorials created around them, leaving it pretty easy to find answers to any of your question online. Even better, Photoshop and Lightroom allow you embed a colour profile with your product photo which is a necessity as it ensure your colours are rendered a true to form as possible (to read more about that, check out this post).
Photoshop and Lightroom used to cost a small fortune, leaving them really only accessible to professionals. But these days, Adobe has wised up and found a way to make their programs more accessible for the masses - through a subscription-based service. For $9.99 USD a month, you get both Photoshop and Lightroom, including all updates. For less than it would cost for two grande Starbucks vanilla lattes, that is a downright steal for this high-end, professional program.
Oh, and don’t let the fact that pros use it intimidate you. While these programs have loads of features, as handmade sellers you really only need to know a few. It’s just a matter of knowing what tools those are, and how to use them (just so happens I have a course that covers exactly that - check it out here).
Decent - Affinity
If subscriptions aren’t your thing but you still want a decent program, check out Affinity. Affinity also has a wide array of tools for photo editing, including the ones you need as handmade sellers. And it still allows you embed a colour profile.
Affinity’s design is aesthetically pleasing and looks very similar to Photoshop. The Affinity website has tutorials to get you started, and after that a lot of the Photoshop tutorials will likely translate.
Free - Gimp
I’m going to be straight with you - I don’t love Gimp. But, it’s free and it allows you to embed a colour profile with some complicated trickery.
The reasons I don’t love this program is because of the challenges with embedded a colour profile (you have to find, download, and install the colour profile before it’ll embed it with your images) and because it’s just not user friendly or intuitive. It’s clunky. But again - it’s free. And it does contain the tools you need as a handmade seller to edit your product photos.
There are fewer tutorials available for Gimp, but a lot of the tools do mimic Photoshop’s tools so you might be able to generalize some of the Photoshop tutorials out there.
It’s also imperative to note - there are other programs available out there. Some popular ones are Pixlr and PicMonkey. I don’t recommend these programs. Why? Because they don’t allow you to embed a colour profile. In fact, it strips images of their colour profile.
This is a big deal because, as I discussed in this post, if you don’t have a colour profile embedded in your photo you may find that the colours of your products are wayyy off once you’ve uploaded them to your online shop. Off colours = unhappy customers. Not good.
So, stick to the programs mentioned above and you will be well on your way to beautiful, professional-looking edited photos before you know it!
Taking a handmade product photo can be challenging - there’s lighting, styling, composition, how to use your camera, etc - surely you can just skip the editing part, right?
Sorry, friends. Editing is not optional.
Here’s the thing. Back in the day of film photography, when the negatives were developed they went through a process of things like dodging and burning, colour adjustments, and so on. That was the editing process.
Digital photography has eliminated that process, but adjustments still need to be made. Many cameras will make some adjustments for you without you even knowing, but do you really want a machine making these decisions for you? The voice in your head might be saying, heck yeah! Robot photo editing for the win!
But consider this - your camera doesn’t know if you’re taking that photo for products, vacation, your dog, the sunset, whatever. It doesn’t know what adjustments need to be, it doesn’t know not to mess with the colour. It just takes a stab in the dark of what someone might typically want to see. Consider this - would you let your washing machine pick out your outfit? I didn’t think so. Some things you need to do yourself. And editing your photos is one of them.
When it comes to product photos, the editing process is extremely important. Here are 5 reasons you need to be editing your product photos:
Image size is super important when it comes to product photos. When shoppers are browsing online product listings, there’s this handy little zoom function that allows them to see details close up. Without large enough photos, this zoom tool will not only be a waste, but can make your image look low quality - which communicates that your product is also low quality (even if it’s not).
Additionally, cropping them at the correct ratio is also super important (especially if you sell on Etsy). On Etsy, the thumbnails that appear in the search listings are 5:4. If your photo isn’t 5:4, you run the risk of part of your image and your product being cut off. When customers are quickly scrolling search listings, that’s the kind of thing that absolutely can get your product passed over for one with the correct ratio.
You need to adjust the tones of your image (the exposure, highlights, shadows, etc) so that it appears realistic, bright, and without distracting shadows.
Cameras are limited in how well they can captured bright whites and dark darks due and sometimes they’re unable to capture a scene the way we see it with our own eyes.
An example of this is when you use a white background that comes out looking more grey. A quick tonal adjustment can make a world of difference in a product photo.
Your colours need to be portrayed as true to form as possible so that when someone buys your product, they aren’t mislead into thinking they’re getting a blue shirt when the shirt is actually purple in real life.
You can take steps when actually photographing your product to encourage colour accuracy, but ultimately you may very well need to make adjustments when editing as well. Using the colour balance tool will allow you to balance colours in the image so that they are rendered as accurately as possible.
Related to reason #3, editing your photos in a proper editing program will allow you to embed a colour profile with your image.
If you’ve ever uploaded a photo to Etsy and noticed the colours are all out of whack, this is an example of what happens when a photo does not have a colour profile embedded. It can be a huge source of frustration for you and misrepresents your products to your customers.
Embedding a colour profile is very important. You can read more about that in this blog post.
When push comes to shove, it all comes down to looking professional and high quality. Professional product photos are edited. Yours should be too.
You want photos that are communicate quality so that customers see your products as high quality, and editing your photos a big part of having high quality product photos.
I know you might be feeling a little overwhelmed right now. That is A LOT of stuff and half of it you may have never even heard of. Don’t fear - I’m here to help! This is just the beginning of what I’m going to be discussing on my blog and my YouTube channel about photo editing. You’re in good hands. Stayed tuned.
Got a question? Pop it in the comments!
Until next time,
Hey there handmade seller!
If you’re just joining us for the first time, allow me to introduce myself. My name is Amy and I’m a product photographer and educator teaching handmade sellers just like you how to rock their own product photos for their online shops.
‘Cause here’s the thing - I’m about to break some serious news here - without great product photos, your online shop probably won’t succeed. I know, that’s some tough love right there. But I said it because I want you to succeed and because I believe in you. (read all about why product photography is so important in this post)
The good news is that you are not doomed to a life of dreadful DIY product photos and no sales. I’m here to help you transform those “meh” product photos into photos that’ll have shoppers hitting the add-to-cart button faster than you can say “cha-ching”.
The topic of product photography is vast, overwhelming, and often confusing. There’s sooooo much information out there and, let’s be honest, it’s really not directed to you as a handmade seller. That’s why it’s full of technical jargon you don’t understand.
Every resource you’ll find here on my blog and on my YouTube channel was developed with you in mind. It’s the nitty gritty - no muss, no fuss, just exactly what you need to know to start taking great DIY product photos, and quickly.
Because, guess what? Product photography doesn’t have to be super complicated. Once you learn a streamlined and simplified photography process, you’ll be amazed at how your photos will transform.
So let’s get started!
When it comes to photography, lighting is everything. Literally. The word photography is derived from the greek “photo” meaning light and “graphy” meaning drawing - so, drawing with light. Hence its importance.
But it’s not just words. A photograph is made from the light that comes through the shutter of a camera to hit the sensor. So, great light = great photo.
Light should be soft and even, plenty bright (but not too bright), and the right colour (ie, daylight). Try photographing your product next to a bright window with white foam boards bouncing the light back towards your product. (pictured below)
News flash: Your background doesn’t have to be white.
So many makers think that their backgrounds have to be white, and it’s simply not true. Neutral? Yes. White? No.
If you like a white background, and you’re able to capture it well on camera, that’s great! Don’t change a thing. But so many handmade sellers struggle to take a great photo on a white background and if they’d just let it go, life would be so much easier. So I’m giving you permission. Let it go.
When choosing a background, pick something that is neutral and subtle. Textures are also a nice. Backgrounds like dark wood, white washed wood, marble, slate, beadboard, etc are all great option.
When determining which is right for you, think about your products, your branding, and your ideal customer. Your background should be a fit for all those things. (read more about how your branding play into your product photo in this post)
When it comes to props, you need to keep it really simple. One or two props are plenty. When it comes to social media and brand photos, you can incorporate more props, but for product listing photos it’s important no to do too much. Too many props confuse buyers, clutters up your shot, and will have people moving on pretty fast. You want your props to be “supporting characters” to your product, not steal the show.
When it comes to choosing props, the same rules apply as they did for the background. They should be a fit for your product, brand, and speak to your ideal customer.
Take care to photograph your products at the correct angle. If not composed properly, the angle can distort the image and make your product look strange or misrepresent it. Photographing your product as a flat lay (“bird’s eye view”) or straight on (“eye level”) is a good place to start.
When arranging props, keep them off to the side and/or in the background. It should be very clear what is for sale in the image and your props shouldn’t take attention away from your product.
Yes, you must edit your photos. A photo isn’t truly complete until it’s edited. Back in the film days, the development process was when images were fine-tuned. In these digital days, the editing process is the same idea. Sure, your digital camera does a bit of this work for you. But it’s just a piece of equipment and its abilities are limited. You don’t let your washing machine pick out your outfits do you? I didn’t think so.
So edit those photos! One of my most commonly asked question is what editing programs and apps I recommend. I recommend Adobe Photoshop and Lightroom, available for $9.99 USD a month through the Adobe Photography CC subscription. They are the industry standard when it comes to photo editing and they allow you to embed a colour profile, which is extremely important when it comes to product photos.
Edit your photos for correct tones, size and ratio, and white balance while avoiding faux pas like oversaturation and harsh contrast (read about other editing mistakes in this blog post).
And there you have it! You’re already on your way to better DIY product photos.
Got a question? Pop it in the comments!
Until next time,
Let's talk about how to make sure that the colours in your Etsy product photos look right. It's not a super sexy topic, but I'm here to tell ya, it's an important one!
Have you ever uploaded an Etsy product photo only to find the colours way out of whack? Your product's colours don't look right on Etsy at all! What gives?
Here's the truth - it's those free photo editing programs! You know the ones I'm talking about. Pixlr, Picmonkey, Snapseed. Those ones.
They edit a decent vacation photos of your family, but your product photos? Heck no. Those colours are going to totally misrepresent your product and you can expect some unhappy messages from customers coming your way.
So here's the thing. The best photo editing programs out there are Photoshop and Lightroom and they're only $9.99 a month. They're sooo worth it. You can do this little thing called embedding a color profile with your image and that's what tells Etsy and other websites how to convey the colors of your image (and thus, your product). Otherwise Etsy tries to do it on its own and it's less than pretty.
I explain all about it in this video and I show you how to use Photoshop or Lightroom to embed a colour profile so your product's colors look perfect on Etsy. Check it out here >>
To summarize, if your images are showing weird coloring in your Etsy shop or on your own handmade shop's website, it's most likely because there's no color profile embedded in the image.
As handmade sellers selling online, having the colors of your products portrayed accurately is SUPER important to avoid your customers being unhappy with products arriving a different color than they look online, and in reducing your rate of returns.
Unfortunately, most free editing programs don't embed a color profile. In fact, they strip your images of any pre-established color profile. But, I know you're a handmade seller trying to make a go of it so everyone dollar counts - so I have dug up a free option for you. More on that in an upcoming post!
Don't have Photoshop or Lightroom? Grab it here for $9.99/month >> https://amytakespictures.com/photoshop-lightroom
Just to really drive my point home, here are some examples of the same photo - one saved in Lightroom with an embedded profile, and one saved in Pixlr without a colour profile.
With colour profile embedded
The colour of the card is correct, as are the rest of the colours in the photo.
No embedded colour profile
The colour looks blah, the red is off, and the photos has a cool, greenish tinge.
And that, my friends, is the story of the embedded colour profile.
Go. Embed. Sell your stuff with kick ass Etsy product photos.
Today we're talking about how to correctly size your Etsy photos using your smartphone.
The ideal ratio and size for your Etsy photos is 5:4 and 3000 x 2400 px. That allows your photo to be the correct ratio for the thumbnail images that appear in the Etsy search and ensure your images is large enough to look fantastic when moused over with the zoom tool.
But just how do you correctly size your Etsy photos?
First, it's super important to ensure that your images are already larger than 3000 x 2400 px when you take them. Images cannot be enlarge without losing quality once they've been taking. Consult your camera manual to find out how to ensure your images are being captured at a large enough size.
Once the image is taken, it's time to give it an edit. There's a full editing process involved, but today we're just going to focus on the crop, where you'll adjust your ratio and resolution.
The editing app I recommend for photo editing on your smartphone is the Photoshop Express app. It has a great selection of tools without too many confusing bells and whistles. And, it's one of the very few editing apps that allows you to set a custom size crop.
So go ahead. Download that free app. It's okay, I'll wait.
Okay! So now that you have the app, open an unedited photo. Select the "crop" tool, then the "free size" option.
Next, swipe through the crop options all the way to the right where you'll see "custom" and select that.
Next, a dialog box will pop up and show your existing image sizes. Note: If your original size not at least 3000 px wide and 2400 px tall, you will not be able to to enlarge it to that size.
Deselect then "link" in between the two numbers (this will allow the ratio to change when you input the pixels), and type in 3000 for the width and 2400 for the height.
Once that's done, hit "apply."
Then, hit the back button on the top left. This will allow you to save your image.
When prompted, hit "save,"
And just like that, your image will be saved with the correct ratio and resolution.
You can find your finished image in your "Photoshop Express" folder.
You’ve gone through the process of planning and taking your photos – good job! – and now it’s time to edit them. Here’s the thing. Editing is a careful craft. You can easily take a great shot and ruin it with poor editing. Additionally, when editing images for the purpose of selling products, there are a few important things to keep in mind. Below are the top 5 mistakes I see handmade sellers make when editing product photos – and how to fix it.
First of all – you really must edit your product photos. If your skillset of taking photos is pretty solid, you may not have to edit much, but it’s still important to crop, resize, adjust levels, etc. If you’re wondering what on Earth I’m taking about right now, never fear – there are future posts coming up very soon that address the basics of editing product photos in easy, simplified steps. Until then, rest assured – you need to be touching up your photos. If not, you’re going to end up with lackluster and drab images that do nothing to sell your work. If you want to stay tuned for the upcoming post regarding editing basics, sign up for my emails on the side menu.
There’s nothing wrong with wanting to punch up the colours in your images. However, it’s really important that this is done carefully and tastefully. Oversaturated images look cheesy and cheap. So, NOT the message you want to send about your biz and products. You are better served by using the “vibrance” adjustment tool as opposed to “saturation”, as it will give your colours a punch without overdoing it.
This is one of my pet peeves when it comes to edited images: The overuse of vignetting. What is vignetting, you ask? I have provided an image below of an example of an excessive vignetting that I’ve applied to one of my images for the sake this post. Vignetting is a natural occurrence that happens when photographing images with interchangeable lenses due to lens distortion. A subtle dark vignetting can look cool on an editorial image; S-U-B-T-L-E being the key word in this sentence. A common mistake in editing is overdoing the vignetting, and it is especially inappropriate in product images. Even worse – applying a lightening vignetting (white) around the edges. Cringe-worthy. With product photos, it is best to avoid adding vignettes at all.
I understand the desire to add watermarks to your image. Image theft is a real thing. However, when you’re dealing with image of your products, watermarks take away from the goal of your image – to attract customers to your work and sell that product.
Having a small, subtle mark in the bottom corner of your photo is usually acceptable if you feel compelled to mark your image in some way. But keep in mind that images that get the most attention for your biz are often images that become featured – by blogs, on the Etsy front page, on Pinterest, etc. Images with distracting watermarks are not the ones being featured.
It’s also important to keep in mind that as a product-based seller, your business asset is your product, not your images. If you’re a photographer or you design digital prints, you should not be sharing the pure digital version of your image with or without a watermark. I recommend using digital mockups to show what your work will look like framed and on the wall. That way your potential customers have an opportunity to see your work in action, as opposed to sharing the actual image with a huge watermark splashed over it.
This one is reeeeally important. When selling products, you need to give your customers a true sense of the colour they can expect from said product. Adding colour filters affects the colour portrayal of your product. Also important to know, colour filters when not done properly (which takes a lot of skill and advanced editing) look really cheesy and cheap. The best way to ensure correct colour balance in a photo is through the use of a grey card (which will be covered in an upcoming post), but you can also use the colour balance option in your editing program to ensure that the whites are actually white, blacks are actually black, and true greys are neutral. Lots more to come on colour balance in a future post, so please stay tuned.
Now that you’re aware of these crucial editing mistakes and how to avoid them, you are well on your way to cranking out beautiful product images.
Until next time,