If you’re just joining us for the first time, allow me to introduce myself. My name is Amy and I’m a product photographer and educator teaching handmade sellers just like you how to rock their own product photos for their online shops.
‘Cause here’s the thing – I’m about to break some serious news here – without great product photos, your online shop probably won’t succeed. I know, that’s some tough love right there. But I said it because I want you to succeed and because I believe in you. (read all about why product photography is so important in this post)
The good news is that you are not doomed to a life of dreadful DIY product photos and no sales. I’m here to help you transform those “meh” product photos into photos that’ll have shoppers hitting the add-to-cart button faster than you can say “cha-ching”.
The topic of product photography is vast, overwhelming, and often confusing. There’s sooooo much information out there and, let’s be honest, it’s really not directed to you as a handmade seller. That’s why it’s full of technical jargon you don’t understand.
Every resource you’ll find here on my blog and on my YouTube channel was developed with you in mind. It’s the nitty gritty – no muss, no fuss, just exactly what you need to know to start taking great DIY product photos, and quickly.
Because, guess what? Product photography doesn’t have to be super complicated. Once you learn a streamlined and simplified photography process, you’ll be amazed at how your photos will transform.
So let’s get started!
You MUST have great lighting.
When it comes to photography, lighting is everything. Literally. The word photography is derived from the greek “photo” meaning light and “graphy” meaning drawing – so, drawing with light. Hence its importance.
But it’s not just words. A photograph is made from the light that comes through the shutter of a camera to hit the sensor. So, great light = great photo.
Light should be soft and even, plenty bright (but not too bright), and the right colour (ie, daylight). Try photographing your product next to a bright window with white foam boards bouncing the light back towards your product. (pictured below)
Choose your background.
News flash: Your background doesn’t have to be white.
So many makers think that their backgrounds have to be white, and it’s simply not true. Neutral? Yes. White? No.
If you like a white background, and you’re able to capture it well on camera, that’s great! Don’t change a thing. But so many handmade sellers struggle to take a great photo on a white background and if they’d just let it go, life would be so much easier. So I’m giving you permission. Let it go.
When choosing a background, pick something that is neutral and subtle. Textures are also a nice. Backgrounds like dark wood, white washed wood, marble, slate, beadboard, etc are all great option.
When determining which is right for you, think about your products, your branding, and your ideal customer. Your background should be a fit for all those things. (read more about how your branding play into your product photo in this post)
Choose some props.
When it comes to props, you need to keep it really simple. One or two props are plenty. When it comes to social media and brand photos, you can incorporate more props, but for product listing photos it’s important no to do too much. Too many props confuse buyers, clutters up your shot, and will have people moving on pretty fast. You want your props to be “supporting characters” to your product, not steal the show.
When it comes to choosing props, the same rules apply as they did for the background. They should be a fit for your product, brand, and speak to your ideal customer.
Arrange your shot.
Take care to photograph your products at the correct angle. If not composed properly, the angle can distort the image and make your product look strange or misrepresent it. Photographing your product as a flat lay (“bird’s eye view”) or straight on (“eye level”) is a good place to start.
When arranging props, keep them off to the side and/or in the background. It should be very clear what is for sale in the image and your props shouldn’t take attention away from your product.
Edit your photos.
Yes, you must edit your photos. A photo isn’t truly complete until it’s edited. Back in the film days, the development process was when images were fine-tuned. In these digital days, the editing process is the same idea. Sure, your digital camera does a bit of this work for you. But it’s just a piece of equipment and its abilities are limited. You don’t let your washing machine pick out your outfits do you? I didn’t think so.
So edit those photos! One of my most commonly asked question is what editing programs and apps I recommend. I recommend Adobe Photoshop and Lightroom, available for $9.99 USD a month through the Adobe Photography CC subscription. They are the industry standard when it comes to photo editing and they allow you to embed a colour profile, which is extremely important when it comes to product photos.
Edit your photos for correct tones, size and ratio, and white balance while avoiding faux pas like oversaturation and harsh contrast (read about other editing mistakes in this blog post).
And there you have it! You’re already on your way to better DIY product photos.
Got a question? Pop it in the comments!
Until next time,
Product Photography Quality Checklist
Interested in learning how to brand your handmade product photos? Read this! >> https://amytakespictures.com/brand-your-handmade-product-photos/