You’ve gone through the process of planning and taking your photos – good job! – and now it’s time to edit them. Here’s the thing. Editing is a careful craft. You can easily take a great shot and ruin it with poor editing. Additionally, when editing images for the purpose of selling products, there are a few important things to keep in mind. Below are the top 5 mistakes I see handmade sellers make when editing product photos – and how to fix it.
First of all – you really must edit your product photos. If your skillset of taking photos is pretty solid, you may not have to edit much, but it’s still important to crop, resize, adjust levels, etc. If you’re wondering what on Earth I’m taking about right now, never fear – there are future posts coming up very soon that address the basics of editing product photos in easy, simplified steps. Until then, rest assured – you need to be touching up your photos. If not, you’re going to end up with lackluster and drab images that do nothing to sell your work. If you want to stay tuned for the upcoming post regarding editing basics, sign up for my emails on the side menu.
There’s nothing wrong with wanting to punch up the colours in your images. However, it’s really important that this is done carefully and tastefully. Oversaturated images look cheesy and cheap. So, NOT the message you want to send about your biz and products. You are better served by using the “vibrance” adjustment tool as opposed to “saturation”, as it will give your colours a punch without overdoing it.
This is one of my pet peeves when it comes to edited images: The overuse of vignetting. What is vignetting, you ask? I have provided an image below of an example of an excessive vignetting that I’ve applied to one of my images for the sake this post. Vignetting is a natural occurrence that happens when photographing images with interchangeable lenses due to lens distortion. A subtle dark vignetting can look cool on an editorial image; S-U-B-T-L-E being the key word in this sentence. A common mistake in editing is overdoing the vignetting, and it is especially inappropriate in product images. Even worse – applying a lightening vignetting (white) around the edges. Cringe-worthy. With product photos, it is best to avoid adding vignettes at all.
I understand the desire to add watermarks to your image. Image theft is a real thing. However, when you’re dealing with image of your products, watermarks take away from the goal of your image – to attract customers to your work and sell that product.
Having a small, subtle mark in the bottom corner of your photo is usually acceptable if you feel compelled to mark your image in some way. But keep in mind that images that get the most attention for your biz are often images that become featured – by blogs, on the Etsy front page, on Pinterest, etc. Images with distracting watermarks are not the ones being featured.
It’s also important to keep in mind that as a product-based seller, your business asset is your product, not your images. If you’re a photographer or you design digital prints, you should not be sharing the pure digital version of your image with or without a watermark. I recommend using digital mockups to show what your work will look like framed and on the wall. That way your potential customers have an opportunity to see your work in action, as opposed to sharing the actual image with a huge watermark splashed over it.
This one is reeeeally important. When selling products, you need to give your customers a true sense of the colour they can expect from said product. Adding colour filters affects the colour portrayal of your product. Also important to know, colour filters when not done properly (which takes a lot of skill and advanced editing) look really cheesy and cheap. The best way to ensure correct colour balance in a photo is through the use of a grey card (which will be covered in an upcoming post), but you can also use the colour balance option in your editing program to ensure that the whites are actually white, blacks are actually black, and true greys are neutral. Lots more to come on colour balance in a future post, so please stay tuned.
Now that you’re aware of these crucial editing mistakes and how to avoid them, you are well on your way to cranking out beautiful product images.
Until next time,
Go-to product photography instructor for creatives since 2017
I'm a photographer and I teach makers, artists, and creatives how to take beautiful, compelling, and effective brand and product photos for their business.
With my signature straightforward teaching style and affinity for blending the technical with the creative, I'll teach you how to not just take a nice photo, but how to LOVE crafting stunning, stand-out images that significantly elevate your creative business.
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